will allow them to uncover their children’s abilities or find out specifically
where their kids need more help. We
want to make reading interesting and
cultivate a healthy reading habit in young
kids. This is very important given the
universal decline in reading habits.” ■
apps developed will have features such as
multilingual support, text and audio
synchronization, auto-play and games.
Our one-stop solution includes developing new content, repurposing existing
content, licensing special characters or
animation, sourcing illustrators, launching the app and marketing it in various
e-bookstores,” adds Kim. About 50 iLeo-Book titles have been released in a partnership with children’s publisher
Yearimdang, and the plan is to add 5–10
new titles annually.
Recently, Y Factory launched a unique
app with hand-crafted woolen dolls in a
story called Biber and Red Boots HD. “The
app’s most unique feature is a special
function that allows kids to control each
scene’s animation frame by frame. This
beautiful app and its titles are now available in iOS and Android, and for Samsung Smart TV as well soon,” says Kim.
A cloud-based reading management
system (RMS) is also in the works.
Explains Kim, “It helps children grow
their vocabulary, hone their understand-
ing of the storyline, and improve their
thought and creative processes through
solving questions hidden in each story.
This system will help parents guide their
children’s reading progress through user-
based recommendation algorithms. It
e At first glance, Y Factory’s Biber and Red Boots HD appears to be
just like any other normal storybook app. However, the special inter-
active and animation features embedded in the heartwarming story of
friendship tell a different tale. “Most of our apps are developed based
on research into children’s growth and mental development. For
instance, studies have shown that direct response interaction is not
good for children’s brain development, while cooperative interaction
produces a more positive impact on both social and mental develop-
ment. So in Biber and Red Boots HD, there are no touch buttons to
allow immediate responses or immediate interactivity. Instead, chil-
dren are given more control over the story as they literally ‘animate’ the scene as they go along. They imagine
and think about what the next scene will bring and how the rest of the story unfolds. This engages their
thought and creative processes,” explains CEO Ryan Kim, adding that children can enjoy the professionally
narrated story as a movie or read it themselves and have fun with the stickers, coloring and the puzzles.
Similarly, for the app Exploring the Solar System, natural phenomena such as lunar phases, earth’s tides
and solar eclipses are explained and further illustrated through interactive activities. “Kids have to under-
stand exactly how each phenomenon happens and then simulate the effect using the on-screen interactive
functions. This creates a more lasting impression and deeper understanding,” says Kim.
PW would like to thank the following for supporting our efforts and making this report possible: Eric Yang, director of the
market focus executive committee and president of both RHK and Tabon Books; and Eunjeong Kim, Eunhee Kim and
Kyoungwon Kim of the international project department at the Korean Publishers Association.
CEO Ryan Kim (r.; standing) of Y Factory with his team