Business & Economics
27928-6) explains why risk-taking is critical to success, for established businesses
and startups alike.
Twitter Is Not a Strategy: Remastering the Art of Brand Marketing by Tom
Doctoroff (Nov. 11, hardcover, $27, ISBN
978-1-1-372-7930-9). A leading marketer
breaks down the barriers between traditional and digital media, offering principles for customer engagement.
The Virgin Way: Everything I Know
About Leadership by Richard Branson
(Sept. 9, hardcover, $29.95, ISBN 978-1-
59184-737-3). A popular CEO explores
the difference between a leader and a boss.
Finish Big: How Great Entrepreneurs Exit Their Companies on Top
by Bo Burlingham (Nov. 28, hardcover,
$27.95, ISBN 978-1-59184-497-6) offers
an enlightening guide through one of the
most stressful processes every business
owner must face: how to leave the company gracefully.
Growth Hacker Marketing:
A Primer on the Future of PR,
Marketing, and Advertising by Ryan
Holiday (Sept. 30, paper, $14, ISBN
978-1-59184-738-0). A new generation
of megabrands like Facebook, Dropbox,
AirBnb, and Twitter haven’t spent a dime
on traditional marketing. No press releases,
no TV commercials, no billboards. Instead,
they rely on a new strategy, called growth
The Moral Case for Fossil Fuels by
Alex Epstein (Nov. 13, hardcover, $27.95,
ISBN 978-1-59184-744-1). Conventional
wisdom says fossil fuels are an unsustainable form of energy that is destroying our
planet, but Epstein shows that if we look at
the big picture, the much-hated fossil fuel
industry is improving our planet by making it a far safer and richer place.
Open Secret: The Global
Banking Conspiracy That Swindled
Investors Out of Billions by Erin Arved-
lund (Sept. 25, hardcover, $28.95, ISBN
978-1-59184-668-0). This is the first book
to address the LIBOR scandal, the decades-
long banking conspiracy that swindled
ordinary investors out of billions and for
which Dutch traders are facing charges in
Dream Year: Make the Leap from a
Job You Hate to a Life You Love by Ben
Arment (Aug. 5, hardcover, $27.95, ISBN
978-1-59184-729-8) will help people
make radical changes in their careers and
lives. Arment outlines practical steps to
identify, finance, and execute dream projects, and sustain them for years.
The Shifts and the Shocks: How
the Financial Crisis Has Changed Our
Future by Martin Wolf (Sept. 11, hard-
cover, $35, ISBN 978-1-59420-544-6).
The chief economic commentator for the
Financial Times presents a comprehensive
analysis of the new global economy and its
The Moment You Can’t Ignore: When
Big Trouble Leads to a Great Future by
Malachi O’Connor and Barry Dornfeld
(Oct. 7, hardcover, $25.99, ISBN 978-1-
61039-465-9). Nearly every organization
has faced “the moment it can’t ignore”
as new forms of technology and innova-
tion wreak havoc on traditional business
approaches. Here are insights into how to
confront the clash of old and new, and navi-
gate the challenges of tomorrow.
SIMON & SCHUSTER
The End of Normal: The Great Crisis
and the Future of Growth by James K.
Galbraith (Sept. 9, hardcover, $26, ISBN
978-1-4516-4492-0). From respected lib-
eral thinker and economic iconoclast James
K. Galbraith, a smart, scathing explanation
for the economic crisis, and a vision for the
This Changes Everything: Capitalism
vs. the Climate by Naomi Klein (Sept.
16, hardcover, $30, ISBN 978-1-4516-
9738-4). Klein, author of the bestseller
The Shock Doctrine, explains why the global
climate crisis is a message to the world to
restructure our economies, cultures, and
political systems to avoid impending climate disaster.
The Creator’s Code: The Six Essential
Skills of Extraordinary Entrepreneurs
by Amy Wilkinson (Jan. 6, hardcover,
$27, ISBN 978-1-4516-6605-2). Based
on interviews with more than 200 leading
entrepreneurs, a consultant and senior fel-
low at Harvard’s Center for Business and
Government identifies the essential skills
that today’s business leaders use to turn
their ideas into successful businesses.
Separating Fools from Their Money:
A History of American Financial Scan-
dals by Scott B. MacDonald and Jane E.
Hughes (Dec. 31, paper, $24.95, ISBN
978-1-4128-5500-6) traces the history
of financial scandals in the U.S., exposing
themes common to all financial scandals,
which remain astonishingly unchanged
over more than two centuries: greed,
hubris, media connections, self-interested
politicians, and booms-gone-bust.
UNIV. OF PENNSYLVANIA
Food Security and Scarcity: Why
Ending Hunger Is So Hard by C. Peter
Timmer (Jan. 6, hardcover, $59.95, ISBN
978-0-8122-4666-7) explains how food
markets operate and when it is effective
for governments to step in. Ending hun-
ger requires that each society find the right
balance of market forces and government
interventions to bring even a country’s
most vulnerable citizens into a sustainable
The Farm to Market Handbook:
How to Create a Profitable Business
from Your Small Farm by Janet Hurst
(Jan. 15, paper, $24.99, ISBN 978-0-
7603-4660-0). In this handbook, veteran
dairy-goat farmer Hurst teaches how to
create a marketing plan for farm products
and earn money from a farm.
Forging Capitalism: Rogues,
Swindlers, Frauds and the Rise of Modern Finance by Ian Klaus (Oct. 14, hardcover, $30, ISBN 978-0-300-18194-4).
A history of raw capitalism exposes the
unscrupulousness at its heart.