House & Home
BUILDING ON AN AUDIENCE
In Getting Laid: Everything You Need to
Know about Raising Chickens, Gardening
and Preserving—with Over 100 Recipes
(Cleis, June), Barb Webb, the blogger
behind Rural Mom (13K Pinterest followers, 84.8K Twitter followers), provides a road map to sustainable living.
Northwest Edible Life blogger Erica
Strauss ( 36.7K Facebook “likes,” 10K
Pinterest followers) has written The
Hands-On Home: A Seasonal Guide to Cooking, Preserving & Natural Homekeeping
(Sasquatch, Sept.), a lifestyle guide for
eco-conscious consumers. And although
not blog-based in origin, The Nourishing
Homestead, by Ben and Penny Hewitt
(Chelsea Green, available), provides a
template for the modern generation of
homesteaders. PW’s review likened the
book to Helen and Scott Nearing’s Living
the Good Life (1954), a landmark title in
the homesteading movement.
Even within the DIY scene, the back-
to-the-land ethos isn’t the only theme.
“Right now spending time at home is
both a trend and the new definition of
luxury,” says Shawna Mullen, associate
publisher of adult trade books at Abrams.
The postrecession climate, she says, has
people “more focused on simplicity, on
creativity, and on having things that are
Mullen points to three titles as varied
exemplars of this mood. L.A. designer
Justina Blakeney (95.4K Instagram
If a home project
is worthy of being
posted, pinned, and
why not showcase it
The hands-on, DIY move- ment owes much of its popularity to browsing the Internet—a more modern pastime—and
publishers have taken notice.
Many of the new voices in the house
and home category, with their Pinterest-ready photos of rough-hewn furniture
and mason jar–stocked larders, got their
For example, Simple Bites blogger
Aimée Wimbush Bourque (302K Pinterest followers, 13.5K Twitter followers)
draws on her upbringing as a rural homesteader and her current life as a self-described “semi-urban” homesteader just
outside of Montreal. In Brown Eggs and
Jam Jars (Pintail, available), she shows
readers how they can implement the principles of food self-sufficiency, even in more
urban environments, offering tips on canning, “greening” the kitchen, and more.