to Launch Largest Guest of
China is the guest of honor at the 2015 BookExpo America’s Global Market Forum, and its delegation will include more than 100 of the most important Chinese publishing houses and groups. In addition, 26 of China’s best-known writers and poets, including Liu Zhenyun, Bi Feiyu, Feng Tang, and Xi Chuan, will be in attendance, participating in cultural- exchange events.
The Guest of Honor Pavilion will be divided into zones for book and culture exhibitions.
It will be the 2015 BEA’s largest pavilion, and a center of focus for all types of publishing
professionals. It will also be used by Chinese publishers as a place to buy and sell rights.
More than 10,000 books will be presented at the Guest of Honor Pavilion, in a variety of
displays reflecting the politics, economics, culture, and art of modern China. There will also
be a Chinese-American translation display, showcasing translations of the two countries’
classic works of literature, education, and philosophy, and a digital publishing zone, displaying the newest products for mobile clients, digital publishing software, digital publications,
and e-readers. In honor of the 70th anniversary of the end of World War II, there will also
be a display commemorating China’s participation in the war.
The cultural exhibition zone will feature two main exhibitions, whose themes are the
ancient and modern, respectively: one will display China’s ancient printing technology, and
the other will feature current art. The former will be arranged according to the historical
development of printing in China, beginning with the origin of Chinese characters and the
earliest invention of printing technology, and continuing through the late Qing dynasty; it
will also include a demonstration of Chinese ancient woodblock printing. The latter exhibition will showcase more than 50 important works of art by big-name artists at the cutting
edge, such as Xu Lei and Feng Yan.
A digital model of
China’s pavilion at
this year’s BEA.