coloring book, Hemingwasted, as an exclusive item for Independent Bookstore
Day. Little, Brown will release its first
four adult coloring books starting in
June, all with the subtitle Color Your Way
to Calm. The first two are Splendid Cities,
by Rosie Goodwin and Alice Chadwick,
and Secret Paris, by Zoé de Las Cases. Two
other books by de Las Cases, Secret New
York and Secret Tokyo, have October pub
dates. Like the most successful adult coloring books, all four are printed on high-quality paper, and the Secret Cities books
feature “zentangle” patterns meant to
HarperOne is focusing on the spiritual nature of coloring. Its newly
launched HarperElixir line is introducing a spiritual coloring book series, Coloring Books for the Soul, with mystical
illustrations by Lydia Hess. The first two
entries, Sacred Nature and Sacred Symbols,
are due out in October.
Running Press’s first two adult coloring
books also treat coloring as therapy. Each
has the copy line “doodle and color your
stress away” on the front cover. The books
are packaged by Michael O’Mara, who did
Running Press’s popular Doodle books for
kids, and they feature thick cardboard
covers and four-color illustrations inside.
Color Therapy and Creative Therapy are
due out next month. Editorial director
Jennifer Kasius pointed out that the press
had only planned to start with two books,
but bought a third, showing its confi-
dence that the trend will continue.
Coloring books are certainly selling
well at big retailers such as Amazon,
where five coloring titles have consistently been among the top 15 bestselling
books, including a couple self-published
titles from CreateSpace. And they have
figured on P W’s own bestsellers, particularly Basford’s books. Publishers also
reported selling the books in large
numbers in nontraditional outlets.
and marketing manager. “It’s into five
digits, in some cases, for one account.”
Whenever a new shipment arrives, one or
both books climb into the top 10 at
Nielsen BookScan and at Amazon. During the months of May and June, Laurence King plans to deliver eight reprints
of Secret Garden and four slightly larger
ones of Enchanted Forest to the U.S.
The press has been forced to push back
the delivery of kits it had created to
encourage coloring parties, such as a
recent Cocktails and Coloring evening at
Face in a Book in El Dorado Hills, Calif.
The kits won’t be available until August,
so that Laurence King can focus on getting accounts fully stocked. Its newest
extension of Enchanted Forest, a postcard
book version, will be released this fall.
Given the popularity of adult coloring
books, it’s only natural that other companies are trying their hand, too, including Brazos Bookstore, in Houston, which
published 500 copies of its second adult