Marketing and Publicity Campaign
• National media outreach to television, radio, print
and online outlets
• Satellite media tour, 15–20 markets
• Targeted review copy mailing to health and lifestyle editors
at magazines and newspapers
• Blogger campaign to diet, health, lifestyle and women’s
• Advertising and promotion in Reader’s Digest magazine,
website and e-newsletters
Published by Reader’s Digest Trade Books,
distributed by Simon and Schuster, Inc.
For more information visit
SEASON AFTER SEASON CONTESTANTS ON
THE BIGGEST LOSER AND EXTREME WEIGHT LOSS
LOSE WEIGHT… FIND OUT HOW YOU CAN TOO!
With his combination of enthusiasm, empathy,
no-holds-barred style, and master storytelling
abilities, JD Roth motivates readers to fix what’s
in their heads so they can FINALLY lose the fat.
THE BIG FAT TRUTH includes inspiring
stories, advice, and before-and-after photos
from people JD has helped to lose weight
(both on camera and off), along with quick tips
for how to stay accountable and a 30-day plan for
putting this advice into action.
Behind-the-Scenes Secrets to
FROM THE EXECUTIVE PRODUCER OF
THE BIGGEST LOSER &
EXTREME WEIGHT LOSS
Foreword by HOLLY R. WYATT, MD
Trim: 6¼ X 9¼
Price: $24.99/27.99 CAN
From the executive producer of THE BIGGEST LOSER and EXTREME WEIGHT LOSS
comes a different kind of diet book—one that will inspire readers to unearth their
reasons for being overweight so that they can finally SHED THE UNWANTED POUNDS!