1. It is completely new, every page
revised and updated, and ;lled
with must-have information,
advice, insights, and tips for a new
generation of moms and dads.
2. ;is new edition will be
supported by a $500,000
Marketing Campaign and an
announced 250,000-copy ;rst
3. It will ship in May 2016.
4. It is the longest-running
New York Times bestseller ever—
as in number one in the entire
history of ;e New York Times
5. It has over 18. 5 million copies
in print (the entire What to
Expect® series has over 37 million
books in print combined).
6. USA Today named it one of the
“Most In;uential Books of the
Last 25 Years.”
7. It is read by 93% of women
who read a pregnancy book, and
it is the pregnancy book most
recommended by doctors.
To order or to learn more, please see your sales representative or call (800) 722-7202.
Meet the new cover model: Heidi Murkoff’s daughter,
Emma Bing, who inspired the very first edition of What to Expect®,
pregnant with Heidi’s first grandchild, Lennox.
ANNOUNCING THE FIFTH EDITION!
A Cover-to-Cover—Including the Cover!—Revision
and Update of America’s Pregnancy Bible
And 7 Essential Things You Should Know
THE BEST, EVEN BETTER