parks titles in National Geographic mag-
azine and in the print and digital edi-
tions of National Geographic Traveler.
“Our TV channel, National Geographic
Wild, is sponsoring a special issue in
USA Today, and we’ll have the books
promoted there, too.”
Retailers, librarians, and educators
can order Nat Geo’s event kit, which
includes games, activities, and giveaways for children, as well
as Nat Geo titles.
National Geographic Books is also holding a sweepstakes for
consumers, which runs March through August. The grand prize
is a trip for four to Grand Canyon, Bryce, and Zion National
Parks, in conjunction with National Geographic Expeditions.
Lonely Planet is hosting a contest inviting retailers to send,
or share via social media, photos of their Lonely Planet displays.
In April, the publisher will release two new parks guides
(National Parks of America and USA’s National Parks) and update
several others, including books on Bryce Canyon, the Grand
Canyon, and Zion.
Associate publisher Robin Barton says Lonely
Planet’s parks titles aim for a younger demographic
than the typical parks tourist. “The average age of
visitors to many of America’s national parks is in the
50s,” he says, adding that Lonely Planet’s National
Parks of America “endeavors to appeal to people who
have never set foot in a national park before.”
Falcon Guides, which is promoting the new
Backpacker’s The National Parks Coast to Coast: 100
On August 25, the National Park Service, which oversees more than 400 locations throughout he U.S., will celebrate its 100th anniversary. You don’t need to tell publishers: several houses have new and updated guides, photography books, and other related titles for spring, and they’re adopting a variety of approaches in order to get the word out. Fodor’s, which is updating three parks titles
for spring, is focused on Web initiatives. In addition to digital
advertising, the publisher has put together an online tool to
help users plan trips based on various criteria, including pre-
ferred activity—e.g. hiking, scenic drives—and season.
Fodor’s parks guides that will get updates for spring include
two Compass American Guides— Yellowstone and Grand Teton
National Parks (Mar.) and Yosemite and Sequoia/Kings Canyon
National Parks (Apr.)—and Fodor’s Complete Guide to the National
Parks of the West (May).
To further boost awareness, Fodor’s will participate in a
national parks Twitter chat hosted by another travel giant,
National Geographic Society (@NatGeo), in April.
National Geographic is getting in on the National
Parks anniversary in a variety of ways. Its publishing
arm has just released the eighth edition of its Guide
to the National Parks of the United States, as well as a
centennial edition of National Geographic Kids
National Parks Guide USA (ages 8–12).
“Across National Geographic, there’s a lot of
push” around the parks anniversary, says Heidi
Vincent, v-p of marketing at the books division.
Initiatives include full-page ads promoting national
THE BE AU TIFUL
The National Park Service
marks its centennial this
year, and publishers are
celebrating with new and
BY DANIEL LEFFERTS
background photo © greg sager/us interior dept.
continued on p. 26