hours a day and are saving that money for their next big idea. There are so many opportunities in America, so many options in this new shared economy. It’s the difference
between feeling that you might be without a job and be left with nothing versus
thinking the world is my oyster filled with options and possibilities—it’s a glass-half-full thought process. I think, how can you really be empowered if you don’t have your
Why do you think Latinas are starting businesses at a higher rate than any other
demographic group in America?
In 2008, when the economy crashed, many Latinas had to step up and contribute to
the household budget as many husbands, brothers, and sons lost their jobs. But this is
true of most minority women, not just Latinas. Latinas just happen to have done so at
a much higher rate, but now African-American women are slightly ahead of Latinas.
I think we are all united in this quest for a financial future that we can control.
Entrepreneurship is egalitarian; not everyone can climb the corporate ladder, not
everyone went to Harvard, not everyone has a linear career path—entrepreneurship is
for the rest of us. It’s a way for us to make money and do well in life.
Is there anything that you wanted to share in the book that did not make it in?
Yes, lots! I think writing a nonfiction book is like a journey through your life. Now I
feel like my entire life has come out of my body. In the original manuscript, I wrote
quite a bit about psychological issues and mental barriers to entry that we have. There
is my story about leaving Cuba that I wish would have made it into the book. We left
with the shirts on our backs. My mother made me give away all of my toys, which
created a resentment towards my mother that I carried
around for years. It wasn’t until a therapist told me to go
out and buy some toys, so I did. It’s amazing how those
mental blocks, many which can be fixed, keep us from
reaching our full potential. There is a chapter in the book
called “In Your Pain Is Your Brand.” I do think that your
pain guides you to a transcendental place, a place where
your pain and your work collide, and you realize that your
pain came for a reason.
Is there is a second book in the works?
If there is a second book, I think it would be for teens.
From being on the road presenting the book, I realized
that the message really resonated with millennials, and I think it’s because they weren’t
taught these lessons early on in life. I think that if I want to make a radical change in
this country, it will be by changing the minds and hearts of teenagers. I’m blessed
because I have changed my own teenage son’s mind. I put my son in a two-week boot
camp on financial literacy—he loved it, and he went on to start his own business.
¡Adelante! is filled with advice. If you could only give one piece of advice to
your readers, what would it be?
I think there are two. One is that there is no Prince Charming; we have to kill him.
By that I mean that there is no savior. There is no husband, boyfriend, boss, father,
corporation, government that will save you. I believe in total financial self-reliance.
This does not mean that people in your life can’t have your back, but that is as much
as you can ask someone to do. If this were a race, the starting point of the race is
knowing that you are it and have surrendered to the fact that no one will do it for you.
That you are responsible for your well-being—your health, your happiness, and your
Department |BOOKS IN SPANISH
A celebration of
the love between