Similarly, Chronicle is targeting art-supply stores and museum shops for
Creative Pep Talk by Andy J. Miller (Apr.
2017); PaperSource has already expressed
interest, says Kim Romero, the book’s
Miller, an illustrator whose The Indie
Rock Coloring Book (2009) has sold
12,000 print copies, hosts the Creative
Pep Talk podcast, an iTunes Editor’s
Choice that has been featured on
Buzzfeed and Design Sponge. His book
includes inspirational text and artwork
from 50 professional artists, among
them Oliver Jeffers and Lisa Congdon.
In a bid to reach a wider audience, some
publishers are promoting creativity
beyond purely artistic pursuits. Marian
Lizzi, editorial director at TarcherPerigee,
and Stephanie Knapp, editor at Seal Press,
both mention the overlap among the creativity, business, and science markets.
What’s Your Creative Type? by Meta
Wagner (Seal, May 2017) looks at how
personality affects creative style, helping
readers use that knowledge to be more
innovative in any pursuit, Knapp says.
Each chapter identifies a different creative type using a personality quiz: for
example, an affirmative answer to “Do
you hope people will be talking about
you and your work decades or even centuries from now?” signifies what Wagner
calls an A-lister.
The book also profiles
well-known figures who
fit each type. “We’re
starting to see a broader
audience for creativity
and hobbyists, not just
what we would think of
as ‘traditional artists,’ ” Knapp says.
Scott Barry Kaufman, a researcher in
the field of positive psychology, cowrote
Wired to Create (TarcherPerigee, Dec.)
with science writer Carolyn Gregoire.
The book grew out of Gregoire’s
Huffington Post article “ 18 Things
Highly Creative People Do Differently,”
which has been shared more than
725,000 times on Facebook.
Each of the book’s 10 chapters examines a practice or attribute that promotes
creative thinking—e.g. daydreaming,
sensitivity, and solitude—using historical figures (Proust, Picasso) and modern
artists such as Radiohead’s Thom Yorke
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Pages / 95
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