Opening Session — Finding Success in China Today: A Special Report
Hear the latest insights into this vast, rapidly evolving and complex marketplace: what is
currently driving Chinese children’s publishing sales, best practices for working with Chinese
publishers, editorial and format successes — as well as emerging trends and market
opportunities for children’s publishers.
How Books Travel (and Don’t Travel) Across the Globe
International publishing experts share cultural, editorial and behavioral insights that
contribute to countries embracing books from territories beyond their own.
Sales and Acquisitions in an Unpredictable Marketplace: Rights Professionals’
Returning to Global Kids Connect by popular demand, this panel of renowned scouts,
agents and rights representatives digs into what’s trending, what’s selling and where the
emerging opportunities are in territories around the world.
Discovery in an Era of Abundance: How Fans Share Their Enthusiasms
Tech-enabled individuals are creating their own outlets to share their passion for toys,
games, characters, stories and, of course, books! Global marketing innovators dive into
methods for identifying platforms and content makers to align with specific titles, authors
and brands; share best practices for engaging with influencers; and explore how publishers
can best tap into the digital fandom phenomena.
The Global Licensed Publishing Picture Today
As retail buying and entertainment consumption habits shift, so has the Licensed Publishing
landscape. This data-packed presentation includes the latest intel on global retailing trends,
successful formats and winning price points in territories across the globe.
Generation Next: Innovations with Impact
With so many media and entertainment options for kids and parents literally at fingertips, creating
story-based products and publishing books that resonate is more challenging than ever. This session
delves into how savvy publishers and brands are innovating in the digital and physical marketplaces.
Visit PublishersWeekly.com/GKC for more information