24 Backlist Backbones
Frontlist titles get all the love—the reviews, the author profiles, the
prominent placement in bookstores. By contrast, promoting the backlist can present a challenge. Here, we look as some of the creative
ways publishers are drawing attention to their evergreen titles.
4 A Big Week for Children’s Books
We report from the 2017 Bologna Children’s Book Fair, which ran
April 3–5, and the fifth Children’s Institute, held April 5–7 in Portland, Ore.
5 Sales Bounce for Board Books
Unit sales of the format were 83% higher in the week ended April 9
than in the comparable week in 2016, contributing to a 13% increase
in total unit sales.
6 HMH Looks for More in Culinary, Lifestyle
The publisher hired Deb Brody as editorial director of lifestyle and
culinary in October 2016, and since then has broadened its reach in
the two areas.
8 Comics Publicist Turns Crime Novelist
Polis Books has just released the third title in a mystery series by
Alex Segura, a marketing and PR exec with Archie Comics.
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