task of adding their books and other content to their booths; it
will ease the burden of publishers getting off of a plane who then
need to oversee the set-up of their booths, McDonald says.
McDonald is also hoping that international publishers will take
advantage of the two-day BookCon. The consumer-facing event
gives international publishers the opportunity to showcase authors
that they think may be ready to breakout in the US, he says.
Countries can also use BookCon to highlight different aspects
of their culture beyond books, McDonald says, pointing to the
extensive displays that China put together in 2015.
Rights Center move
Some other tweaks being made for international publishers include
moving the international rights center to the show floor level
to make for easier travel for agents and publishers. Reed is also
working on setting up offsite events for overseas publishers.
International publishers account for about 20% of the
exhibit floor space and McDonald wants to make sure the new
reinvented BEA/BookCon combination continues to draw
people to New York. He is optimistic that with the London
Book Fair set for the middle of March rather than its traditional
April slot, international publishers will see the extra time as an
opportunity to check out the reimagined New York event. ■
As the industry’s major trade shows continue to evolve to meet
the changing business landscape, writes Jim Milliot, Reed
Exhibition executives are making significant alterations to
BookExpo America. Next year’s event will return to New York
City’s Javits Center after a one-year trip to Chicago. The BEA
trade show will run 31 May to 2 June with the consumer-oriented BookCon set for 3-4 June.
Although the trade show will run for three days, the exhibition
floor will only be open 1-2 June. The opening day will be devoted
to conferences, of which a new Global Market Forum will be a
part. Brien McDonald, general manager of BEA, said unlike
previous years in which one country was highlighted, the new
global forum will include four or five countries that will be
featured in different venues during a Wednesday track.
Reed is looking to create sessions in which publishing leaders
from different countries can present information that US and other
attendees can act on. Roundtables and other interactive sessions
are in the works. “We are looking to develop more interaction
between publishers,” McDonald says. BEA has a team of people at
the Frankfurt Book Fair talking to potential participants for 2017.
To help international publishers deal with setting up their
booths, Reed is offering a turnkey package that will include
furnishings and other amenities, leaving publishers with only the