Business & Economics
By Jim Milliot
This fall’s business and economics titles include a number of
books that examine how individuals, governments, and cor-
porations should prepare for the future.
Basic Income: A Guide for the Open-Minded
Guy Standing. Yale Univ., Aug. 29
Standing details a critical issue for today’s world.
Dollars and Sense: How We Misthink Money and How to Spend Smarter
Dan Ariely and Jeff Kreisler. Harper, Nov. 7
The bestselling author of Predictably Irrational delves into personal finance to help people
understand their bad financial decisions and learn to make decisions that benefit them.
The Four: Or, How to Build a Trillion Dollar Company
Scott Galloway. Oct. 3, Penguin/Portfolio
As the power of technology’s biggest companies comes under more scrutiny, NYU business
professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.
The Kelloggs: The Battling Brothers of Battle Creek
Howard Markel. Aug. 8, Pantheon
A medical historian examines the rivalry between two brothers that changed American ideas of
health and altered the course of American medicine.
The Post-Widget Society: Economic Possibilities for Our Children
Lawrence H. Summers, with Chrystia Freeland. Farrar, Straus and Giroux, Jan. 9
With Americans bombarded by contrary messages about the digital economy, Summers presents
a new paradigm for thinking about the current economic and technological revolution.
Rescuing Retirement Income
Teresa Ghilarducci and Tony James. Columbia Univ., Jan. 23
The authors offers a practical guide to preparing for a secure retirement without new taxes,
bureaucracy, or increasing the deficit.
Retail’s Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty
Michael Dart, with Robin Lewis. St. Martin’s, Oct. 31
In their previous bestselling book, The New Rules of Retail , the authors predicted nearly every
defining characteristic of today’s marketplace. Now, they aim to do the same for the next era.
The Value of Everything: Who Makes and Who Takes from the Real Economy
Mariana Mazzucato. PublicAffairs, Oct. 3
A renowned economist details how modern capitalist economies increasingly reward businesses
for the amount of wealth they capture for themselves rather than the value they add to the
economy—and why we need to build a capitalism that works for everyone.
Way of the Wolf: Master the Art of Persuasion and Build Massive Wealth
Jordan Belfort. North Star Way, Sept. 26
Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the
step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.
WTF? What’s the Future and Why It’s Up to Us
Tim O’Reilly. HarperBusiness, Oct. 10
One of Silicon Valley’s leading intellectuals and founder of O’Reilly Media explores the upsides
and the potential downsides of what he calls the “next economy.”