Digital Piracy Exists Everywhere.
Do you know where your content is hiding?
Attend our presentation or visit booth
#S530 to learn more.
“The Impact of Digital Watermarking on Piracy”
April 9, Wednesday at 4:30pm in Tech Theatre One.
When the news broke in Feb- ruary that Constable & Robinson had been bought by Little, Brown, the collec- tive sigh from the independent publishing community was audible, writes
Bridget Shine. Companies get bought and sold
all the time–that’s business. But to lose Constable
& Robinson (C&R) from the fraternity was a
blow. Winner of the Independent Publishers
Guild (IPG) Independent Publisher of the Year
award in 2012 and a slew of other trade and digital prizes since then, C&R was the poster child of
independent publishing. Agile and innovative, it
also possessed the trait you see in the finest publishers–generosity. Staff freely shared their
expertise and experience with other publishers at
IPG conferences and seminars; they were always
willing to talk, not just about what had worked
well but, equally importantly, what hadn’t.
C&R’s sale stemmed from the untimely
death last year of its owner, Nick Robinson.
The transaction happened to coincide with
the well-documented troubles of a few other
independent publishers, and the spotlight
was turned on our community. But as our
bumper recent annual Conference proved,
The IPG now has 580 members of all shapes
and sizes, from international heavyweights to
medium-size companies to small newcomers.
We represent publishers from across the disci-
plines: academic and professional, educa-
tional, trade, children’s and specialist con-
sumer. Each sector faces its own well-known
challenges–from open access in academic pub-
lishing, to National Curriculum changes in the
educational sector, to the rise of ebooks in the
trade. But as we talk to publishers we find that
some themes are common to all, whatever
their size or genre. Here are five things they are
doing particularly well at the moment.
Finding new routes to market: As routes
through retailers have dwindled, and bricks and
mortar stores reduce their range, publishers need
to be smarter than ever in their strategies for
reaching readers. Academic, professional, edu-
cational and specialist consumer publishers have
long prided themselves on strong links with their
customers, whether via email with the help of
their databases, on the web through their special-
ist communities, or face-to-face at subject-
related events like conferences and trade fairs.
Many of the companies on the various shortlists
for our Independent Publishing Awards this
year–like Edward Elgar, SAGE, Crown House,
Search Press and Quiller–are testament to that.
More and more are developing their own
e-platforms to sell direct to consumers.
Trade and children’s publishers are catching
up with new ways to reach readers. Children’s
publisher Nosy Crow, winner of our Nielsen
Digital Marketing Award, provides a master-class in how to connect via social media, and
countless other publishers are nimble and passionate on Twitter and Facebook, getting closer