Publicity & marketing
plans: 10-city author tour;
early access copies; some
advertising; Twitter,
Instagram, and Goodreads
giveaways; promotion on
Coffee House e-newsletter,
website, and social media
channels.
Opening: ”In the begin-
ning there was corn, a
whole state of boys, blond
as the plants surrounding
them.”
Hieu’s sadness is matter-of-fact,
and we feel it with him. These
poems are candid about sexu-
ality, often seen through the
lens of war and its emotional
aftermath, in all its pleasure,
but also in the loneliness it can
often leave us with. Hieu places
his own body at the center of
everything, and we are with
him as he feels torn apart both
physically and emotionally.”
—Chris Fischbach, acquiring editor and publisher,
Coffee House Press
CHILDREN’S/YA
Hello Hello
Brendan Wenzel
Chronicle, Mar.
$17.99 hardcover
Ages 3–5
Announced first printing:
75,000
Why the buzz: “The animals
are irresistible, and Brendan’s
mastery of color and texture
and mixed media is breath-taking. But what I love most of
all is how the book, just
like nature, celebrates the
diversity, interconnectedness, and preciousness of
living things in a way
that seems simple at first
glance but becomes more
complex and absorbing
the longer you look.”
—Ginee Seo, executive publishing director,
children’s books, Chronicle
Publicity & marketing plans: Author appearances; floor display; animated trailer; print and online advertising; posters,
teacher guides, and activity kits.
Opening: “Hello Hello”
Alma and How She Got Her Name
Juana Martinez-Neal
Candlewick, Apr.
$15.99 hardcover
Ages 4–8
Why the buzz: “Everyone who has met curious, creative Alma—
or her gifted creator—has fallen in love. There’s a universal
appeal to hearing the story of your name, and rising star Juana
Martinez-Neal’s beautiful art in her debut as author-illustrator
brings the story of a little girl with what she thinks is a too-long
name to vivid life. We’re especially excited to be publishing
simultaneously in English and Spanish.”
—Jennifer Roberts, v-p, publicity, and executive director,
marketing campaigns, Candlewick Press
Publicity & marketing plans: Author appearances; consumer,
trade, school, and library advertising; national publicity campaign; librarian and teacher outreach; activity kit; poster and
limited-edition prints; promotion at conferences and
previews.
Opening: “Alma Sofia Esperanza José Pura Candela had a long
name—too long, if you asked her.”
Aru Shah and the End of Time
Roshani Chokshi
Rick Riordan Presents, Mar.
$16.99 hardcover
Ages 8–12
Announced first printing: 100,000
Why the buzz: “Aru Shah and the End of Time is the inaugural
title in Rick Riordan’s imprint at Disney-Hyperion, Rick
Riordan Presents, [which is] dedicated to putting the spotlight
on gifted authors who want to tell stories based on their own
cultures. And talk about gifted—bestselling author Roshani
Chokshi has woven a breathlessly paced, hilarious, and imaginative quest adventure with elements of Hindi mythology. Full of
unusual characters and surprising twists, it celebrates girl power
and friendship.” —Stephanie Owens Lurie, editorial director,
Rick Riordan Presents
Publicity & marketing plans: Seven-city author tour; blog
tour; floor display; online advertising; White Box mailing;
author q&a video interview featuring Rick Riordan; specially
packaged teaser mailing to key accounts; prepub promotional
blogger/vlogger campaign tapping into the Percy Pack (online
ambassadors of all things Rick Riordan) with designated
