a correspondingly higher price, and sales are stronger than ever.”
Globe Pequot is adding a number of titles to its Discovering
Vintage series, which focuses on classic attractions in major cities—restaurants, bars, shops, and more. Discovering Vintage Boston
published in January 2015, with books on Chicago, Philadelphia, New Orleans, and San Francisco to follow later this year.
Fodor’s plans to update its Croatia and Los Cabos, Mexico,
guides for 2015, but the publisher is most excited about Brooklyn. “Brooklyn is rapidly growing as a tourist destination in its
own right—we selected it for our 2013 Go List, and it’s only
increased in popularity,” D’Acierno says. Running Press is also
publishing a guide to the borough: Off Track Planet’s Brooklyn
Travel Guide for the Young, Sexy, and Broke (May), the publisher’s
second project with the Off Track Planet website.
Experiential vacations—where one immerses oneself in the
local culture—are increasingly popular, and publishers have
responded accordingly. Consider Lonely Planet’s new mix-and-match Make My Day series, spanning locales from Barcelona to
Hong Kong. “It’s a simple format, broken up into morning,
afternoon, and evening. It’s very visual as you flip through photos, and when you see something you like you stop on it and in
essence create your perfect day in the city,” says Pickard.
Tapping into this interest in focused travel, Lonely Planet is
unveiling its Road Trip series, highlighting tailored journeys—
for instance, Route 66 or the Pacific Coast Highway. In a similar vein, Avalon Travel has just introduced Moon Road Trip
guides, beginning with Moon Florida Road Trip and followed by
titles covering the Pacific Northwest, California, and the Blue
Ridge Parkway. This comes in the wake of a substantial overhaul
for the Moon brand—a new Moon cover design and logo were
introduced on new titles in May 2014, and the company has
begun publishing more of the Moon guides in full color; going
forward, the majority of the list will be full color.
In summer 2015, Globe Pequot is following Barbecue Lover’s
Texas, Seafood Lover’s Pacific Northwest, and Seafood Lover’s Chesapeake Bay with In Cod We Trust: From Sea to Shore, the Celebrated
Cuisine of Coastal Massachusetts and Kentucky Bourbon and Tennessee
Whiskey. “These are strong regional titles, which have national
appeal because of the region and the subject matter,” says Globe
Pequot’s Lyons. Next up: the Made series, debuting in July 2015
and showcasing states’ top cottage industries; the first two titles
will be Connecticut Made and Massachusetts Made.
Some destinations will never go out of style. A perennial
interest in Europe inspired FrommerMedia to create an inaugural continent-wide guide for 2015. Forthcoming DK Eye-
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