PUBLISHERS WEEKLY ; AUGUST 28, 2017 32
Fall Travel Books
Ask any New Yorker who’s had to dodge masses of tourists on her way to her midtown
office, or a Londoner squeezing onto the increasingly crowded Tube: cities remain
popular vacation destinations. “City travel fits in with people’s fast-paced lives,” says
Piers;Pickard, managing director of publishing at Lonely Planet. “We’d all love to go
to Australia for a month, but not everyone can afford the trip or take the time. Cities
are fast-changing, and you can fit a great experience into a three-day trip.”
This season, Lonely Planet has new Pocket Guides—books that help travelers get
the most out of short visits—to Austin, Miami, and Havana, and Brisbane and Hobart
in Australia. And it has updated Pocket titles for several cities in the U.S. and other
countries.
Pickard says that recent sales of the
publisher’s city guides reflect the
increased interest in urban vacations.
Ride- and home-sharing services, he
adds, have made it easier for visitors to
explore neighborhoods outside of city
centers for a more immersive experience.
Other publishers are also mindful of the
travelers who are forgoing hotel stays in
favor of booking a room via Airbnb or
VRBO. Frommer’s has new and updated
Easy Guides to New Orleans; New York;
Washington, D.C.; Florence; Rome; Venice;
and Paris coming out his fall. The books highlight relevant details about individual
neighborhoods, to help readers decide what area of town they’d like to stay in, rather
than choosing based on a hotel. The guide also helps visitors navigate rental sites.
“While we can’t review every room,” says Pauline Frommer, editorial director of
the Frommer guidebooks, “we can warn people about the
gotchas of renting apartments—and give advice on the
perks.” One piece of advice: visitors to New York City should
look across the Hudson River in Jersey City or Hoboken for
short-term apartment stays, because N.Y.C. has been
cracking down on illegal home rentals.
Moon Travel is also emphasizing urban experiences, with
its new City Walks line. Launching in October with the
tagline “See the city like a local,” the first guides cover New
York, Amsterdam, Barcelona, Berlin, London, Paris, and
Rome. The new series is aimed at mil-
lennials, who
are driving
the boom in city tourism, says Donna
Galassi, v-p and associate publisher at
Avalon Travel, which publishes Moon as
well as Rick Steves guides.
“Travelers are hyperinformed because
of all of the online content and blogs and
user-generated reviews,” Galassi explains.
“As travel publishers, we can curate content in a way that gives travelers more
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PW_VanDam_Ad_ Travel Issue-4.indd 2 8/15/17 8:18: 12 PM
Urban Planning
continued on p. 38