Publishers Weekly - August 28, 2017

AUTHOR PLATFORMS ®

BOOKLIFE, AUGUST 28, 2017 64

Iremember sitting on a publishing panel about a year after The Oprah Winfrey Show aired its final episode and discussing how she had disappeared from recent book proposals. Gone were authors claims to some Oprah connection: the possibility that they’d get on her show or be chosen for her book club.

The panelists were joking about this when the agent sitting next to me opined that TED Talks had become the new Oprah as far as author platforms are concerned. At that time I’d only seen a handful of TED Talks, most notably Susan Cain’s “The Power of Introverts.” Today TED is a household name, with hundreds of conferences a year. TED is now a major media site, and there’s a popular podcast called the TED Radio Hour. Every nonfiction author I know has Tapping into TED

TED Talks have become important
marketing tools for nonfiction authors

BY BROOKE WARNER

BROOKE WARNER

MAGAD3 FOR PW WEEKLY, WITH 1/8” BLEED ON ALL 4 SIDES

H plus bleeds = 5.4375” W plus bleeds = 8. 125”

Spend a year in Long Binh with a couple draftees from

Wisconsin who were trained as combat medics and sent off to set up a field hospital in South Vietnam ... where every day was an adventure... and just about every place you went was a combat zone! “THOROUGHLY ENTERTAINING & HIGHLY INFORMATIVE!” HHHH

This book is not about combat. It's a lighthearted
but information-packed look at what life was like for
some of the 2. 5 million American non-combatants
who spent a year in Vietnam but rarely (if ever)
found it necessary to pull a trigger. See reviews and
READ SAMPLE CHAPTERS AT:
www.LongBinhDaze.com
FINALLY... A TRULY
FUNNY BOOK ABOUT
THE VIETNAM WAR!

24TH EVAC HOSPITAL
SOUTH VIETNAM,1966-68

Photo

A HUMOROUS MEMOIR BASED ON A TRUE STORY

STEVE

DONOVAN
FRED
BORCHARDT

Long Binh ong Binh ong Binh ong Binh ong Binh Long Binh ong Binh ong Binh ong Binh ong Binh LONG DAZE AT LONG DAZE AT “A TRULY FUNNY BOOK ABOUT THE VIETNAM WAR”