Printing in Hong Kong & China
PUBLISHERS WEEKLY ■ AUGUST 28, 2017 84
C&C Offset
For publishers eyeing the mainland China market for sales,
here is a news alert: C&C will be launching its logistics and
fulfillment services at the end of the year. “We will print the
books in Shenzhen, and offer storage and order fulfillment
services from our warehouse in the neighboring Nansha free-trade zone,” explains business development director Ken Lee,
who has relocated back to Hong Kong after several years managing the company’s Shanghai printing and packaging
businesses.
“By enabling publishers to store their titles here instead of
shipping them back home and then shipping them out again
to their Chinese clients, we will help them save money and
increase their speed to market, which will in turn maximize
their selling opportunities,” Lee explains. “Publishers may also
use our online platform to list their books for the tens of mil-
lions of English book buyers in China—a market segment that
has been growing exponentially in the last couple of years. We
will work with relevant suppliers to deliver those books to the
buyers.”
Meanwhile, the search for different solutions in traditional
print production is ongoing. “It takes creativity to provide new
solutions, and it does not have to be a new technology or a new
piece of machinery,” says C&C assistant general manager Kit
Wong. “For us, it can be as simple as harnessing our whole
group’s expertise—in security, offset, and digital printing as
well as packaging—and experience, of about 93 years in
printing, to come out with new solutions. We continue to be
amazed by the potential cross-over applications that can come
out of our cumulative strength.”
Now that AR is widely used in the children’s book market,
Business diversification is also ongoing. C&C’s statio-
nery business, especially the masking tape line, has found
newer and broader markets in China. “We are not just
doing B2C but also B2B businesses through our online
platform,” Lee says. “This growth has resulted in a better
workflow from design to distribution, further expanding
our market in this segment. We are totally focused on
finding new opportunities to leverage our printing
expertise.”
Ken Lee, business development director at C&C Offset
P
r
o
j
e
c
t
S
h
o
w
c
a
s
e Wake Up the Dragon Installation
C&C Offset’s expertise in creating children’s
audiobooks has recently crossed over to
event marketing activities. Last month, at the
Hong Kong Pulse Light Show, the C&C team
built a large-scale circuit board for an interactive game called “Wake Up the Dragon.” The
game required eight participants to power
up (by pedaling) and activate an alarm clock
that awakened a cheerful 60-ft.-long dragon.
There were light and sound effects coming
from the dragon, accompanied by a 3-D projection of a Hong Kong panorama onto the
Clock Tower, a 260-ft. heritage landmark
facing the island’s waterfront.
